New Mexico is home to vastly different communities. A unique combination of Native American tradition and Spanish influence, the Land of Enchantment is known for its scenic views, delightful cultural mix and it’s style.
It is traditional in New Mexico to see both men & women wearing large pieces of silver or turquoise. Here, turquoise is worn in the spirit of a celebrated culture and community, respect for favored stones & artisans, and in appreciation for strength and passion.
While we don’t often think specifically about men’s adornment, from the time of the Aztecs, men have worn jewelry to represent fierce military power and personal spiritual protection. Stones like turquoise were thought to have healing energies and protective powers, keeping warriors free from harm and connected to their spiritual sources.
Today, men’s jewelry takes many forms, and in the Southwest it is an art form and part of the culture we love in New Mexico. For Father’s Day, take 30% off all men’s styles in stores and online. Visit sunwesthandmade.com and shop Just For Him, use code ForHim for this special discount!
Below are some ideas to familiarize you with Southwest style for him.
1. BOLO TIES
Often referred to as the string tie or cowboy tie, the bolo was created for men. Today it is worn beautifully by both men and women, and is a must have Southwest accessory.

2. CONCHO BELT
3. CUFFS

4. MONEY CLIPS
Southwest style money clips are created with as much care as a piece of jewelry and are treated as specialty items by the men who own them.
5. BUCKLES
One of the most notable elements of Southwestern fashion for men is the buckle. Buckles have colorful modern history, coming to the Southwest from Navajo silversmiths in the 1800s and beloved by cowboys everywhere. Buckles were also made significant by the military, the Texas Rangers and as a utilitarian replacement for suspenders.
Distinctive buckles are handmade by Native artisans, sporting beautiful stones or prominent handwork. Ranger sets are very popular in the Southwest. Ranger sets are buckle sets with matching decorative loops (‘keepers”) and a belt tip. Ranger sets designed by Native artisans are a contemporary item, and all forms of jewelry making techniques are used to create signature personal sets.
A buckle is a very personal item for a man, and most men have several different styles ranging from casual Saturday afternoon buckle to serious statement pieces.
Shop our Just For Him category for all men’s styles!